View The 2016 Winners
"><a href="http://www.iab.net/mixxawards/gallery2015/tools-tactics-and-platforms/business-to-business.html" target="_blank"><img class="img-responsive" src="http://www.iab.net/mixxawards/gallery2015/images/ttp_business_to_business_gold_1.jpg" /></a></td> </tr> <tr> <td width="25%"valign="top"> <p><strong><span class="red">**</span> Digital to Destination</strong></p></td> <td valign="top"> <p>Leveraging digital to drive consumers into a physical location such as retail store, restaurant, or movie theater </p></td> <td width="15%">&nbsp;</td> </tr> <tr> <td width="25%"valign="top"><p><strong><span class="red">**</span> Cracking the Code</strong></p></td> <td valign="top"><p>Creating an authentic and resonating brand experience for a specific niche audience such as millennials, women, minorities, etc. </p></td> <td width="15%">&nbsp;</td> </tr> <tr> <td width="25%"valign="top"><p><strong>Data-Inspired Creative</strong></p></td> <td valign="top"><p>Leveraging data to inspire a visually compelling creative concept, execution, and delivery </p></td> <td width="15%"><a href="http://iab.net/mixxawards/gallery2015/strategies-and-objectives/data-inspired-creative.html" target="_blank"><img class="img-responsive" src="http://iab.net/mixxawards/gallery2015/images/so_data_inspired_creative_gold_1.jpg" /></a></td> </tr> <tr> <td width="25%"valign="top"><p><strong>Direct Response and Lead Generation </strong></p></td> <td valign="top"><p>Driving direct response or generating prospective customers to meet brand goals </p></td> <td width="15%"><a href="http://iab.net/mixxawards/gallery2015/tools-tactics-and-platforms/direct-response-and-lead-generation.html" target="_blank"><img class="img-responsive" src="http://iab.net/mixxawards/gallery2015/images/ttp_direct_response_and_lead_generation_gold_1.jpg" /></a></td> </tr> <tr> <td width="25%"valign="top"><p><strong><span class="red">**</span> Internet of Things </strong></p></td> <td valign="top"><p>Building brands through connected physical devices or objects, including wearables, in-home, in-car, etc.</p></td> <td width="15%">&nbsp;</td> </tr> <tr> <td width="25%"valign="top"><p><strong><span class="red">**</span> Live Experience Integration</strong></p></td> <td valign="top"><p>Aligning a digital brand experience with a live event or vice versa<br></p></td> <td width="15%">&nbsp;</td> </tr> <tr> <td width="25%"valign="top"><p><strong><span class="red">**</span> Physical-Digital Integration</strong></p></td> <td valign="top"><p>Creating an immersive brand experience that marries the physical and digital worlds </p></td> <td width="15%">&nbsp;</td> </tr> <tr> <td width="25%"valign="top"><p><strong>Multicultural </strong></p></td> <td valign="top"><p>Creating unique marketing that engages a sub-group of a larger population in a way that plays on cultural context or heritage </p></td> <td width="15%"><a href="http://iab.net/mixxawards/gallery2015/strategies-and-objectives/multicultural.html" target="_blank"><img class="img-responsive" src="http://iab.net/mixxawards/gallery2015/images/so_multicultural_gold_1.jpg" /></a></td> </tr> <tr> <td width="25%"valign="top"><p><strong>Omni-Channel Storytelling/Cross-Media Integration</strong></p></td> <td valign="top"><p>Creating and delivering compelling, complete, and cohesive brand storytelling across multiple screens and platforms by tailoring each piece of content/creative to the appropriate platform or channel </p></td> <td width="15%"><a href="http://iab.net/mixxawards/gallery2015/strategies-and-objectives/cross-media-integration.html" target="_blank"><img class="img-responsive" src="http://iab.net/mixxawards/gallery2015/images/so_cross_media_integration_gold_1.jpg" /></a></td> </tr> <tr> <td width="25%"valign="top"><p><strong>Product Launch</strong></p></td> <td valign="top"><p>Introducing consumers to a new product or service </p></td> <td width="15%"><a href="http://iab.net/mixxawards/gallery2015/strategies-and-objectives/product-launch.html" target="_blank"><img class="img-responsive" src="http://iab.net/mixxawards/gallery2015/images/so_product_launch_gold_1.jpg" /></a></td> </tr> <tr> <td width="25%"valign="top"><p><strong>Public Service</strong></p></td> <td valign="top"><p>Inspiring altruism or changing behaviors through pro bono work on behalf of a non-profit or government agency</p></td> <td width="15%"><a href="http://iab.net/mixxawards/gallery2015/strategies-and-objectives/public-service-brand-citizenship.html" target="_blank"><img class="img-responsive" src="http://iab.net/mixxawards/gallery2015/images/so_public_service_gold_1.jpg" /></a></td> </tr> <tr> <td width="25%"valign="top"><p><strong><span class="red">**</span> Social - Community Building</strong></p></td> <td valign="top"><p>Utilizing social platforms to build or foster a community on behalf of a brand<br></p></td> <td width="15%"><a href="http://www.iab.net/mixxawards/gallery2014/strategies-and-objectives/social.html#bronze" target="_blank"><img class="img-responsive" src="/img/trymyhybrid.png" /></a></td> </tr> <tr> <td width="25%"valign="top"><p><strong><span class="red">**</span> Social - Influencer Marketing</strong></p></td> <td valign="top"><p>Engaging a specific audience by partnering with a celebrity, social ambassador, or social influencer <br></p></td> <td width="15%"><a href="http://www.iab.net/mixxawards/gallery2014/strategies-and-objectives/branded_content.html#bronze" target="_blank"><img class="img-responsive" src="/img/takethewheel.png" /></a></td> </tr> <tr> <td width="25%"valign="top"><p><strong><span class="red">**</span> Social - Real-Time Engagement </strong></p></td> <td valign="top"><p>Capitalizing on a current event or cultural moment to promote a brand</p></td> <td width="15%"><a href="http://www.iab.net/mixxawards/gallery2013/tools-tactics-and-technologies/viral-word-of-mouth.html#silver" target="_blank"><img class="img-responsive" src="http://www.iab.net/mixxawards/gallery2013/images/so_socialmarketing_02_gold.jpg" /></a></td> </tr> </table> &nbsp;</p> <a name="s2"></a> <h2>Brand Tactics and Tools</h2> <h4>A digital execution that contributes to a marketing goal.</h4> <table class="table table-responsive"> <tr style="background-color: #f2f2f2;"> <td><strong>Category</strong></td> <td><strong>Description</strong></td> <td><strong>Examples of Winning Work</strong></td> </tr> <tr> <td width="25%"valign="top"><p><strong>Branded Site</strong></p></td> <td valign="top"><p>An online destination or microsite that provides an exceptional user experience and communicates key brand attributes or values </p></td> <td width="15%"><a href="http://iab.net/mixxawards/gallery2015/tools-tactics-and-platforms/brand-destination-site.html" target="_blank"><img class="img-responsive" src="http://iab.net/mixxawards/gallery2015/images/ttp_brand_destination_site_gold_1.jpg" /></a></td> </tr> <tr> <td width="25%"valign="top"><p><strong>Creative Optimization Ad Technology</strong></p></td> <td valign="top"><p>Using data to transform brand assets or creative into personalized messages that target the right audience at the right time </p></td> <td width="15%"><a href="http://iab.net/mixxawards/gallery2015/tools-tactics-and-platforms/innovative-use-of-creative-optimization-ad-technology.html" target="_blank"><img class="img-responsive" src="http://iab.net/mixxawards/gallery2015/images/ttp_innovative_use_of_creative_optimization_ad_technology_gold_1.jpg" /></a></td> </tr> <tr> <td width="25%"valign="top"><p><strong>Digital Audio</strong></p></td> <td valign="top"><p>Marketing that primarily utilizes digital audio to deliver a brand messaging experience in a streaming or downloadable format</p></td> <td width="15%"><a href="http://iab.net/mixxawards/gallery2015/tools-tactics-and-platforms/digital-audio.html" target="_blank"><img class="img-responsive" src="http://iab.net/mixxawards/gallery2015/images/ttp_digital_audio_gold_1.jpg" /></a></td> </tr> <tr> <td width="25%"valign="top"><p><strong>Display Ad</strong></p></td> <td valign="top"><p>An online display ad that delivers an exceptional level of consumer engagement </p> &nbsp;</p></td> <td width="15%"><a href="http://iab.net/mixxawards/gallery2015/tools-tactics-and-platforms/display-ad-custom.html" target="_blank"><img class="img-responsive" src="http://iab.net/mixxawards/gallery2015/images/ttp_display_ad_custom_gold_1.jpg" /></a></td> </tr> <tr> <td width="25%"valign="top"><p><strong>Geo-Targeting/Local </strong></p></td> <td valign="top"><p>Marketing that utilizes geo-targeting or geo-aware technology to leverage location to drive consumer and brand connections</p></td> <td width="15%"><a href="http://iab.net/mixxawards/gallery2015/tools-tactics-and-platforms/location-based-advertising.html" target="_blank"><img class="img-responsive" src="http://iab.net/mixxawards/gallery2015/images/ttp_location_based_advertising_gold_1.jpg" /></a></td> </tr> <tr> <td width="25%"valign="top"><p><strong>Interactive Out-of-Home</strong></p></td> <td valign="top"><p>Marketing that leverages digital billboards, posters, interactive screens, or installations for reaching consumers when they are in public or commercial locations</p></td> <td width="15%"><a href="http://iab.net/mixxawards/gallery2015/tools-tactics-and-platforms/interactive-out-of-home.html" target="_blank"><img class="img-responsive" src="http://iab.net/mixxawards/gallery2015/images/ttp_interactive_out_of_home_gold_1.jpg" /></a></td> </tr> <tr> <td width="25%"valign="top"><p><strong>Mobile – Branded App</strong></p></td> <td valign="top"><p>A standalone branded app that advances brand goals by reaching consumers in a mobile environment </p></td> <td width="15%"><a href="http://iab.net/mixxawards/gallery2015/tools-tactics-and-platforms/branded-mobile-application.html" target="_blank"><img class="img-responsive" src="http://iab.net/mixxawards/gallery2015/images/ttp_branded_mobile_application_gold_1.jpg" /></a></td> </tr> <tr> <td width="25%"valign="top"><p><strong>Mobile – Branded Games </strong></p></td> <td valign="top"><p>Advertising or marketing functioning primarily through, or in, a mobile game environment, including branded games and dynamic in-game executions</p></td> <td width="15%"><a href="http://iab.net/mixxawards/gallery2015/tools-tactics-and-platforms/games.html" target="_blank"><img class="img-responsive" src="http://iab.net/mixxawards/gallery2015/images/ttp_games_gold_1.jpg" /></a></td> </tr> <tr> <td width="25%"valign="top"><p><strong>Mobile – Branded Site</strong></p></td> <td valign="top"><p>A mobile brand destination or microsite that provides an exceptional user experience and communicates key brand attributes or values </p></td> <td width="15%"><a href="http://iab.net/mixxawards/gallery2015/tools-tactics-and-platforms/mobile-brand-destination.html" target="_blank"><img class="img-responsive" src="http://iab.net/mixxawards/gallery2015/images/ttp_mobile_brand_destination_gold_1.jpg" /></a></td> </tr> <tr> <td width="25%"valign="top"><p><strong>Mobile – Display Ad</strong></p></td> <td valign="top"><p>A mobile display ad that delivers an exceptional level of consumer engagement </p></td> <td width="15%"><a href="http://iab.net/mixxawards/gallery2015/tools-tactics-and-platforms/mobile-display-ad-custom.html" target="_blank"><img class="img-responsive" src="http://iab.net/mixxawards/gallery2015/images/ttp_mobile_display_ad_custom_gold_1.jpg" /></a></td> </tr> <tr> <td width="25%"valign="top"><p><strong>Native </strong></p></td> <td valign="top"><p>Marketing that&rsquo;s assimilated into the design of a page and/or is consistent with platform&rsquo;s format</p></td> <td width="15%"><a href="http://iab.net/mixxawards/gallery2015/tools-tactics-and-platforms/native-advertising.html" target="_blank"><img class="img-responsive" src="http://iab.net/mixxawards/gallery2015/images/ttp_native_advertising_gold_1.jpg" /></a></td> </tr> <tr> <td width="25%"valign="top"><p><strong>Search </strong></p></td> <td valign="top"><p>An exemplary use of search marketing tactics</p></td> <td width="15%"><a href="http://iab.net/mixxawards/gallery2015/tools-tactics-and-platforms/search-marketing.html" target="_blank"><img class="img-responsive" src="http://iab.net/mixxawards/gallery2015/images/ttp_search_marketing_gold_1.jpg" /></a></td> </tr> <tr> <td width="25%"valign="top"><p><strong>Video – Online Commercial</strong></p></td> <td valign="top"><p>A commercial created with the intent of leveraging digital platforms (e.g., social, mobile, etc.) or the unique capabilities of an interactive environment to increase reach and/or enhance a brand experience. Can include pre-, mid-, and post-roll delivery</p></td> <td width="15%"><a href="http://iab.net/mixxawards/gallery2015/tools-tactics-and-platforms/online-commercial.html" target="_blank"><img class="img-responsive" src="http://iab.net/mixxawards/gallery2015/images/ttp_online_commercial_gold_1.jpg" /></a></td> </tr> <tr> <td width="25%"valign="top"><p><strong>Video – Interactive Video Ad</strong></p></td> <td valign="top"><p>An ad that appears within video content and enables consumer to interact or control a brand experience</p></td> <td width="15%">&nbsp;</td> </tr> <tr> <td width="25%"valign="top"><p><strong><span class="red">**</span> Virtual and Augmented Reality</strong></p></td> <td valign="top"><p>Marketing that leverages computer-generated simulation of a real-life environment or situation or layers computer-generated enhancements on top of an existing reality to create an immersive and/or interactive brand experience.</p></td> <td width="15%"><a href="http://www.iab.net/mixxawards/gallery2015/tools-tactics-and-platforms/augmented-reality-phygital.html"><img class="img-responsive" src="http://www.iab.net/mixxawards/gallery2015/images/ttp_augmented_reality_gold_1.jpg" /></a></td> </tr> </table> </div> ' $scripts_for_layout = ''
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